After many years, an era has come to an end: the Mercedes-Benz Classic magazine has been discontinued. But where one door closes, room for something new opens. With ABOUT Mercedes, we present a publication that not only fills this gap — it redefines what a premium magazine dedicated to Mercedes-Benz classics can be today.
In a world that is becoming ever more digital, fast and noisy, we offer a conscious counterpoint. ABOUT Mercedes stands for calm, elegance and editorial depth — for a slower reading experience, for stories with emotional resonance, for photography that inspires, and for a tactile printed product that people enjoy holding in their hands: high-quality, modern and timeless.
At the same time, we remain closely connected to the present. ABOUT Mercedes connects the best of both worlds: classic and contemporary Mercedes-Benz models, a premium print offering and a digital e-paper that is easy to read across all devices. Our ambition is clear: the best content, the best experiences, the best quality.
Distribution takes place through dealerships, restorers and workshops specializing in the Mercedes-Benz brand. They provide the magazine to their customers free of charge — a gesture of appreciation that strengthens customer relationships in a lasting way. ABOUT Mercedes becomes a premium magazine as an exclusive customer gift: a powerful tool for customer loyalty and brand cultivation. Readers receive a free premium print magazine to take home, plus a digital e-paper available anytime.
ABOUT Mercedes — more than a magazine.
It is a statement.
A promise of quality.
A new chapter for those who love the classics of Mercedes-Benz.
ABOUT MERCEDES #PRINT
ISSUE 1-2026
On sale: 13 May 2026
Ad deadline: 16 April 2026
Materials deadline: 30 April 2026
ISSUE 2-2026
On sale: 6 August 2026
Ad deadline: 20 August 2026
Materials deadline: 3 September 2026
ISSUE 3-2026
On sale: 13 November 2026
Ad deadline: 15 October 2026
Materials deadline: 29 October 2026
E-MAGAZINE
ABOUT Mercedes is also available as a digital e-magazine (flip PDF). The e-paper is distributed several times per year to more than 120,000 email addresses (GOUR-MED physician community) and can additionally be read on selected airlines (including Austrian, LOT, Swiss and Singapore Airlines) and via the car rental provider Sixt.
AD RATES – Print & E-Magazine
½ page 4c: €3,500
1/1 page 4c: €5,500
2/1 pages: €9,000
Opening spread: €12,000
Back cover (U4): €10,000
Ads appear in both the printed edition and the e-magazine.
Additional formats, inserts, supplements, advertorials and special advertising solutions upon request.
ABOUT MERCEDES MAGAZINE (Specifications)
Extent: 100 pages
Format: 215 mm (W) × 280 mm (H)
Ad sizes:
Single page: 215 × 280 mm + 3 mm bleed
Double page: 430 × 280 mm + 3 mm bleed
PRINT REACH AND CIRCULATION
Reach: 49,920 contacts *
Print run: 16,000 copies **
Distributed circulation: 16,000 copies **
Contact / Advertising Sales
Martin Baumgardt
Phone: +49 155 63566532
Email: martin.baumgardt@gour-med.de
Joachim Fischer
Phone: +49 152 55434370
Email: fischer@fischermann.media
ABOUT ABOUT MERCEDES
Behind ABOUT Mercedes stands a network of renowned authors, writers and photographers with a shared passion for automobiles and lifestyle in general, and for Mercedes-Benz vehicles in particular. Among them are Dr. Thomas Giesefeld, celebrated for his exceptional reporting on Mercedes-Benz classics and unmatched insider knowledge; Igor Panitz, a distinguished automotive photographer with decades of expertise; and Joachim Fischer, who has produced various customer magazines for Bentley, Rolls-Royce, the St. Moritz Automobile Club and many others.
* Source: calculation based on average sales rate from print run and one reader per copy multiplier of 4.7
** Source: publisher
